On what date was the 'Pearce Bespoke' mark registered?

According to Pearce Bespoke's 2025 Franchise Disclosure Document, the 'Pearce Bespoke' mark was registered on October 4, 2022, with the U.S. Patent and Trademark Office (USPTO). The registration number for the mark is 6868173, and it is listed on the Supplemental Register.

As a Pearce Bespoke franchisee, you are granted a license to use this registered mark, along with other marks associated with the business, as part of the franchise agreement. Pearce Bespoke states that they intend to file all necessary affidavits and documents to maintain their interest in the marks, including renewals. However, the FDD specifies that Pearce Bespoke is not obligated to protect franchisees against infringement or unfair competition claims arising from the use of the marks.

Pearce Bespoke retains the right to control any trademark litigation and will take action if a third party infringes on their marks. Franchisees are required to promptly notify Pearce Bespoke of any infringement or unauthorized use of the marks and cooperate with any action taken by the company. While Pearce Bespoke will cover the costs of litigation they initiate, they are not required to take any affirmative action upon notification of infringement. This means that franchisees may need to bear the costs of defending themselves against claims of infringement or unfair competition, which is a potential risk to consider.

It is important to note that the 'Pearce Bespoke' mark is registered on the Supplemental Register, not the Principal Register. Marks on the Supplemental Register have obtained federal registration but may not have acquired the same level of distinctiveness as those on the Principal Register. This could potentially impact the strength of the trademark protection and the ability to defend against infringement. Prospective franchisees should consider these factors and seek legal advice to fully understand the implications of the trademark registration status.