What customer information may Pearce Bespoke require franchisees to maintain?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor may maintain itself or require Franchisee to maintain a current listing of the names, addresses, ages and activity statistics of customers of the Franchisee, subject to strict compliance with local data privacy laws and the technologies and processes approved by Franchisor in the Operations Manual. To maintain such list, Franchisor may require that Franchisee use and keep updated approved contact management software. Franchisee may be asked to supply such list electronically on a monthly basis. Any and all customer data collected or provided by Franchisee, retrieved from Franchisee's computer system or point-of-sale system, or otherwise collected from Franchisee by Franchisor or provided to Franchisor, is and will be owned exclusively by Franchisor and will be considered to be Franchisor's proprietary and Confidential Information (as defined in Section 9 below). Franchisor has the right to use such data in any manner without compensation to Franchisee. Franchisor licenses to Franchisee the use of such data solely for the purpose of operating
the Pearce Bespoke Franchise; provided that, this license shall automatically and irrevocably terminate, without any additional action or notice required by Franchisor, upon the expiration or earlier termination of this Agreement.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, Pearce Bespoke may either maintain a current listing of franchisee customer information themselves or require the franchisee to do so. This listing may include the names, addresses, ages, and activity statistics of the franchisee's customers. Any customer data collected is owned exclusively by Pearce Bespoke and considered their confidential information, which they have the right to use without compensating the franchisee.
To maintain this customer list, Pearce Bespoke may require franchisees to use and keep updated approved contact management software. Franchisees may be asked to supply this list electronically on a monthly basis. The franchisor licenses the use of such data to the franchisee solely for operating the Pearce Bespoke franchise, and this license terminates automatically upon expiration or termination of the Franchise Agreement.
This means that as a Pearce Bespoke franchisee, you might be required to collect and regularly submit detailed customer information to the franchisor. While you can use this data to operate your franchise, Pearce Bespoke owns the data and can use it for their purposes, including marketing to your customers even after your franchise agreement ends. Franchisees must strictly comply with local data privacy laws and use technologies and processes approved by Pearce Bespoke in the Operations Manual when maintaining customer lists.