What is covered under Section 3.D of the Pearce Bespoke Franchise Agreement regarding Identity?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
D. Identity.
Franchisee will not use the words "Pearce Bespoke" in its corporate or partnership name. Franchisee will clearly indicate on its business checks, purchase orders, business cards, receipts, promotional materials, and other written materials that Franchisee is the owner of the Pearce Bespoke Franchise, and that Franchisee is a Pearce Bespoke franchisee. Franchisee will display a sign which is clearly
visible to the general public indicating that the Pearce Bespoke Franchise is independently owned and operated.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to the 2025 Pearce Bespoke Franchise Disclosure Document, Section 3.D of the franchise agreement addresses how a franchisee must present their business identity. Specifically, a franchisee cannot include "Pearce Bespoke" in their corporate or partnership name.
Furthermore, the franchisee is required to clearly state their ownership and franchisee status on business checks, purchase orders, business cards, receipts, promotional materials, and other written materials. This means the franchisee must identify themselves as the owner of the Pearce Bespoke Franchise and as a Pearce Bespoke franchisee on these items.
Finally, the franchisee must display a sign that is clearly visible to the public, indicating that the Pearce Bespoke Franchise is independently owned and operated. This ensures customers understand that the franchise location is owned by an independent operator, not by the Pearce Bespoke corporation itself.