What costs may Pearce Bespoke use Brand Fund Fees to satisfy?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
We may use contributions to the Brand Fund Fee to satisfy any and all costs of maintaining, administering, directing, preparing, and producing advertising, social media, public relations, including the cost of preparing and producing television, radio, magazine and newspaper advertising campaigns, the cost of direct mail and outdoor billboard advertising; the cost of public relations activities, social media activities and advertising agencies; the cost of developing and maintaining an internet website and social media pages; and personnel and other departmental costs for advertising that we internally administer or prepare. Pearce Bespoke may contract with outside marketing agencies and production companies to produce certain advertising, marketing, and promotional materials. The Brand Fund may be on a local, regional, or national level and may at our discretion utilize national or regional marketing agencies.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 21–27)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, the Brand Fund Fee, which is 2% of gross sales per week (and can increase to 3%), can be used to cover a variety of advertising, marketing, and administrative expenses. These include the costs associated with creating and running advertising campaigns across various media such as television, radio, magazines, and newspapers. The fund can also be used for direct mail and outdoor billboard advertising.
Pearce Bespoke may also use the Brand Fund to cover the costs of public relations and social media activities, including the expenses of hiring advertising agencies. Furthermore, the fund can be used to develop and maintain the Pearce Bespoke website and social media pages. Internal costs, such as personnel and departmental expenses for advertising that Pearce Bespoke manages or prepares internally, can also be paid for using the Brand Fund.
Pearce Bespoke retains the discretion to contract with outside marketing agencies and production companies for advertising and promotional materials. The Brand Fund can be used at the local, regional, or national level, and Pearce Bespoke can use national or regional marketing agencies at its discretion. While Pearce Bespoke does not typically use the Brand Fund for selling additional franchises, it reserves the right to do so and include a note in advertisements indicating that franchises are available.