Does Pearce Bespoke contribute to the Brand Fund?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
our discretion utilize national or regional marketing agencies.
Pearce Bespoke You must pay us a Brand Fund Fee of 2% of Gross Sales per week, which we may increase up to a maximum of 3% of Gross Sales per week. Pearce Bespoke administers the use of Brand Fund Fees collected from franchisees. Not all Pearce Bespoke franchisees will benefit directly or on a pro-rata basis from the Brand Fund's expenditures. We may contribute to the Brand Fund in our sole discretion and be reimbursed later by the Brand Fund. Pearce Bespoke does not prepare a financial statement as to the collection and use of Brand Fund Fees, nor are the Brand Fund Fees audited. Pearce Bespoke will, however, provide you (at your request) an accounting of the most recently completed fiscal year. Pearce Bespoke is not obligated to spend any amount of the Brand Fund Fee on advertising in the area or territory where you are located. Pearce Bespoke will carry over for future use Brand Fund Fees not spent in any fiscal year.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 21–27)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, Pearce Bespoke may contribute to the Brand Fund at its sole discretion and be reimbursed later by the Brand Fund. The document also states that franchisees must pay a Brand Fund Fee of 2% of Gross Sales per week, which Pearce Bespoke may increase up to a maximum of 3% of Gross Sales per week. Pearce Bespoke administers the use of Brand Fund Fees collected from franchisees.
It is important to note that not all Pearce Bespoke franchisees will benefit directly or on a pro-rata basis from the Brand Fund's expenditures. Pearce Bespoke does not prepare a financial statement as to the collection and use of Brand Fund Fees, nor are the Brand Fund Fees audited. However, Pearce Bespoke will provide franchisees (at their request) with an accounting of the most recently completed fiscal year.
In the 2024 fiscal year, Pearce Bespoke collected $19,054.12 in Brand Fund Payments. However, there were no expenditures from the Brand Fund during that fiscal year. Pearce Bespoke is not obligated to spend any amount of the Brand Fund Fee on advertising in the area or territory where a franchisee is located and will carry over for future use Brand Fund Fees not spent in any fiscal year.