What are the consequences for a Pearce Bespoke franchisee who makes unauthorized use of the Manuals?

According to the 2025 Pearce Bespoke Franchise Disclosure Document, a franchisee who makes any unauthorized use, disclosure, or duplication of any portion of the Manuals, or duplicates, discloses, or makes any unauthorized use of any Confidential Information provided to the Franchisee by Pearce Bespoke, is in violation of the franchise agreement.

This violation is significant because it can lead to the termination of the Franchise Agreement. Termination means the franchisee would lose the right to operate under the Pearce Bespoke brand and utilize its business system.

In addition to termination, franchisees are obligated to treat each Manual as confidential and use all reasonable efforts to maintain the Operations Manual as secret and confidential. The manuals remain Pearce Bespoke's sole property, and Pearce Bespoke may periodically revise the contents of the Manuals, with which the franchisee must comply. Franchisees must also ensure their copy of each Manual is kept current. This highlights the importance of adhering to the confidentiality and proper use of the Manuals to avoid potential penalties and maintain a good standing with the franchisor.