What characteristics of the represented outlets are considered similar to the Pearce Bespoke franchise being offered?

According to Pearce Bespoke's 2025 Franchise Disclosure Document, the financial performance representation is based on affiliate-owned and franchised outlets that are similar to the franchise being offered. These similarities are in terms of operations and product offerings. Pearce Bespoke states that there are no material financial or operational characteristics of the represented affiliate-owned and franchised outlets that are reasonably anticipated to differ materially from future franchise outlet operations.

This statement is important for prospective franchisees because it suggests that the historical financial performance of the represented outlets is a reasonable indicator of the potential financial performance of a new Pearce Bespoke franchise. However, the document also includes a disclaimer that individual results may vary and there is no assurance that a franchisee will earn as much as the represented outlets. This is a standard disclaimer in franchise disclosure documents, as a franchisee's success depends on many factors, including location, management skills, and local market conditions.

Pearce Bespoke also indicates that written substantiation for the financial performance representation will be made available to prospective franchisees upon request. This means that prospective franchisees can ask for documentation supporting the claims made in Item 19, which can help them make a more informed decision about whether to invest in a Pearce Bespoke franchise. It is advisable for potential franchisees to request and carefully review this substantiation to assess the reasonableness of the financial performance representation.

It is important to note that Pearce Bespoke does not authorize its employees or representatives to make any financial performance representations other than what is included in Item 19. If a prospective franchisee receives any other financial performance information or projections, they are advised to report it to Pearce Bespoke's management, the Federal Trade Commission, and the appropriate state regulatory agencies. This is to protect prospective franchisees from unauthorized or misleading financial projections.