Can the Pearce Bespoke Brand Fund be used for customer relationship management software and solutions?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
The Brand Fund may be used as Franchisor considers appropriate, including for, but not limited to, the costs of preparing and conducting radio, television, electronic and print advertising campaigns in any local, regional or national medium; utilizing networking media social sites, such as Facebook, Twitter (x), Bluesky, Instagram, TikTok, YouTube, Threads, LinkedIn, and on-line blogs and forums; developing, maintaining, and updating a World Wide Web or Internet site for the System; direct mail advertising; deploying social networking promotional initiatives through online media channels; marketing surveys; employing advertising and/or public relations agencies to provide assistance; purchasing promotional items; conducting and administering promotions and "mystery shopper" program(s); implementation and use of customer relationship management software and solutions; and providing promotional and other marketing materials and services to the Pearce Bespoke franchises operating under the System. Franchisor is not required to spend any amount of the Fund in Franchisee's Franchised Territory. Franchisor may use a portion of the Brand Fund for the costs and overhead, if any, it incurs in activities reasonably related to the implementation of advertising and marketing programs for franchisees.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, the Brand Fund can be used for customer relationship management software and solutions. The FDD specifies that the Brand Fund may be used as Pearce Bespoke considers appropriate.
Specifically, the Brand Fund can cover costs related to preparing and conducting advertising campaigns through various media, maintaining websites, direct mail advertising, social networking initiatives, marketing surveys, and employing advertising agencies. It also includes the implementation and use of customer relationship management software and solutions.
This means that Pearce Bespoke franchisees may benefit from the Brand Fund supporting the adoption and maintenance of software designed to manage customer interactions and data throughout the customer lifecycle. However, Pearce Bespoke is not required to spend any amount of the Brand Fund in a franchisee's specific territory, and may use a portion of the fund for its own overhead related to marketing and advertising programs.