Besides the service mark 'Pearce Bespoke', what other commercial symbols are included in the 'Marks'?

According to the 2025 Pearce Bespoke Franchise Disclosure Document, the term "Marks" includes service marks and trademarks, logos, trade dress, and other commercial symbols, in addition to the service mark Pearce Bespoke. This means that Pearce Bespoke franchisees are granted the right to use not only the Pearce Bespoke name but also any associated logos, trademarks, and the overall visual appearance (trade dress) that identifies the brand.

For a prospective franchisee, this is important because it defines the scope of the brand elements they are authorized to use in operating their franchise. The FDD also states that Pearce Bespoke may modify the Marks or add new ones in the future. This implies that the visual identity and branding elements could evolve over time, and franchisees would be expected to adopt these changes to maintain a consistent brand image.

It is typical in franchising for the franchisor to control and protect its trademarks and other commercial symbols, as these are key assets that represent the brand's reputation and goodwill. Franchisees are generally required to adhere strictly to the franchisor's guidelines regarding the use of these marks to ensure consistency across all franchise locations and avoid any potential infringement issues. Prospective franchisees should carefully review the franchise agreement and any related manuals to understand the specific requirements and restrictions on the use of Pearce Bespoke's Marks.