Besides the Marks, can a Pearce Bespoke franchisee use other trademarks in connection with their franchise?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
will associated with the Marks or the Business System. Franchisee cannot advertise any liquidation or going-out-of-business sales or similar types of activity.
C. Promotion.
Franchisee will operate the Pearce Bespoke Franchise so that it is clearly identified and advertised as a Pearce Bespoke Franchise. The style, form, and use of the words "Pearce Bespoke" in any advertising, written materials, or supplies must, however, have Franchisor's prior written approval, which approval will not be unreasonably withheld. Franchisee will use the name "Pearce Bespoke" and the other Marks which now or hereafter may form a part of the Business System, on all paper supplies, business cards, letterhead, envelopes, uniforms, advertising materials, signs or other articles in the identical combination and manner as Franchisor may require in writing. Franchisee will comply with all trademarks, trade name, service mark, and copyright notice marking requirements.
D. Identity.
Franchisee will not use the words "Pearce Bespoke" in its corporate or partnership name.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to the 2025 Pearce Bespoke FDD, franchisees are granted a personal and non-exclusive license to operate their franchise using the Marks designated by Pearce Bespoke. The Franchise Agreement does not explicitly state whether a franchisee can use other trademarks besides the Marks. However, the agreement does state that the franchisee must operate the franchise so that it is clearly identified and advertised as a Pearce Bespoke Franchise. The style, form, and use of the words "Pearce Bespoke" in any advertising, written materials, or supplies must have the franchisor's prior written approval.
Pearce Bespoke franchisees must use the name "Pearce Bespoke" and other Marks on all paper supplies, business cards, letterhead, envelopes, uniforms, advertising materials, signs, or other articles in the identical combination and manner as Pearce Bespoke may require in writing. Franchisees must also comply with all trademark, trade name, service mark, and copyright notice marking requirements. Franchisees are not allowed to use the words "Pearce Bespoke" in their corporate or partnership name and must clearly indicate on business checks, purchase orders, business cards, receipts, promotional materials, and other written materials that they own a Pearce Bespoke Franchise and are a Pearce Bespoke franchisee.
Given these stipulations, a Pearce Bespoke franchisee's ability to use other trademarks in connection with their franchise is not explicitly addressed in the provided excerpts. It would be prudent for a prospective franchisee to seek clarification from Pearce Bespoke regarding the use of additional trademarks to ensure compliance with the franchise agreement and protect their investment.