Can Pearce Bespoke authorize others to advertise using the Marks anywhere?

According to Pearce Bespoke's 2025 Franchise Disclosure Document, Pearce Bespoke retains the right to authorize others to advertise anywhere using the Marks. This is detailed within the section outlining the rights retained by Pearce Bespoke and its affiliates.

This means that Pearce Bespoke has the authority to allow other entities, which may include other franchisees, third-party vendors, or even its own corporate entities, to use the Pearce Bespoke Marks in their advertising efforts, regardless of location. This could involve national advertising campaigns, regional promotions, or even local advertising initiatives managed by parties other than the franchisee.

For a prospective franchisee, this clause indicates that Pearce Bespoke maintains control over the brand's advertising and marketing strategies. While franchisees may conduct their own local advertising, the franchisor can also authorize broader campaigns managed by others. This ensures brand consistency but also means franchisees may not have exclusive control over how the Pearce Bespoke brand is advertised in their territory.

This provision is fairly standard in franchising, as franchisors typically want to maintain control over their brand's image and marketing efforts. Franchisees should inquire about the franchisor's advertising plans and how they might coordinate local efforts with any broader campaigns authorized by Pearce Bespoke.