What were the advertising expenses for Pearce Bespoke for the year ended December 31, 2024?

According to Pearce Bespoke's 2025 Franchise Disclosure Document, the company's advertising expenses for the year ended December 31, 2024, were $39,030. This figure represents the total amount Pearce Bespoke charged to expense for advertising costs incurred during that year..

For a prospective franchisee, this information provides insight into the franchisor's investment in advertising and marketing efforts. It's important to consider this figure in relation to the overall revenue and profitability of Pearce Bespoke to assess the effectiveness of their advertising spending. A higher advertising expense might indicate a strong commitment to brand awareness and customer acquisition, which could benefit franchisees.

It is also important to note that Pearce Bespoke has established a brand fund where franchisees contribute 2% of their weekly gross sales, with the potential to increase to 3%. These funds are intended for regional and national advertising. While the advertising expense of $39,030 provides a general overview, franchisees should inquire about the specific allocation and impact of these marketing funds on their individual businesses. Understanding the details of the marketing strategy and its potential benefits is crucial for making an informed investment decision.