Can Pearce Bespoke advertise using the Marks anywhere?

According to the 2025 FDD, Pearce Bespoke retains the right to advertise, or authorize others to advertise anywhere, using the Marks.

This means that Pearce Bespoke as the franchisor has the authority to conduct advertising campaigns and allow others to do so, utilizing their trademarks and logos, without geographic limitations. This clause protects the franchisor's ability to promote the brand on a large scale and across various markets, which is typical in franchising.

For a prospective franchisee, this implies that while they can conduct local advertising within their territory, the franchisor maintains control over broader advertising strategies. This ensures brand consistency and allows Pearce Bespoke to manage the overall marketing efforts for the franchise system. Franchisees should align their local advertising with the franchisor's guidelines to maintain a cohesive brand image.

However, the FDD does not specify whether franchisees are required to contribute to a marketing fund or if there are restrictions on their independent advertising efforts. It is important for potential franchisees to clarify these details with Pearce Bespoke to understand their obligations and opportunities for local marketing.