What is the significance of the affiliation between Nothing Bundt Cakes and Moe's?
Nothing_Bundt_Cakes Franchise · 2025 FDDAnswer from 2025 FDD Document
ated Franchise Programs
Through control with private equity funds managed by Roark Capital Management, LLC, we are affiliated with the following franchise programs ("Affiliated Programs"). None of these affiliates operate a Nothing Bundt Cakes franchise.
GoTo Foods Inc. ("GoTo Foods") is the indirect parent company to seven franchisors, including: Auntie Anne's Franchisor SPV LLC ("Auntie Anne's"), Carvel Franchisor SPV LLC ("Carvel"), Cinnabon Franchisor SPV LLC ("Cinnabon"), Jamba Juice Franchisor SPV LLC ("Jamba"), McAlister's Franchisor SPV LLC ("McAlister's"), Moe's Franchisor SPV LLC ("Moe's"), and Schlotzsky's Franchisor SPV LLC ("Schlotzsky's"). All seven GoTo Foods franchisors have a principal place of business at 5620 Glenridge Drive NE, Atlanta, GA 30342 and have not offered franchises in any other line of business.
Auntie Anne's franchises Auntie Anne's® shops that offer soft pretzels, lemonade, frozen drinks, and related foods and beverages. In November 2010, the Auntie Anne's system became affiliated with GoTo Foods through an acquisition. Auntie Anne's predecessor began offering franchises in January 1991. As of December 31, 2024, there were 1,182 franchised and 11 affiliate-owned Auntie Anne's shops in the United States and 815 franchised Auntie Anne's shops outside the United States.
Carvel franchises Carvel® ice cream shoppes and is a leading retailer of branded ice cream cakes in the United States and a producer of premium soft-serve ice cream.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–19)
What This Means (2025 FDD)
According to the 2025 Nothing Bundt Cakes Franchise Disclosure Document, Nothing Bundt Cakes is affiliated with Moe's through common control by private equity funds managed by Roark Capital Management, LLC. Specifically, both Nothing Bundt Cakes and Moe's are under the umbrella of GoTo Foods Inc., which is the indirect parent company to several franchisors. These include Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's, Moe's, and Schlotzsky's.
This affiliation means that while Nothing Bundt Cakes franchisees are not obligated to purchase products or services from Moe's or any of the other affiliated franchisors, the parent company's broader portfolio includes a diverse range of food-related franchises. This may provide Nothing Bundt Cakes with access to resources, best practices, and potential synergies across the different brands within the Roark Capital Management portfolio. However, the FDD clearly states that none of these affiliates operate a Nothing Bundt Cakes franchise.
For a prospective franchisee, this affiliation primarily indicates the financial backing and management expertise behind Nothing Bundt Cakes. Roark Capital Management's involvement suggests a level of sophistication and experience in managing and growing franchise systems. While the day-to-day operations of a Nothing Bundt Cakes franchise are unlikely to be directly impacted by the affiliation with Moe's, the franchisee may indirectly benefit from the shared resources and strategic insights within the broader portfolio of Roark Capital Management-backed companies. As of December 31, 2024, Moe's had 591 franchised and five affiliate-owned restaurants in the United States.