Who owns the rights to the trademarks associated with the Nothing Bundt Cakes system?
Nothing_Bundt_Cakes Franchise · 2025 FDDAnswer from 2025 FDD Document
NBC Franchisor LLC (the "Company"), a special purpose Delaware limited liability company, was organized on June 14, 2021. The Company is a direct, wholly owned subsidiary of NBC Funding LLC (the "Debt Issuer"), which is a special purpose Delaware limited liability company that is a direct, wholly owned subsidiary of NBC SPV Guarantor LLC and an indirect, wholly owned subsidiary of NBC Holdings, LLC ("Parent").
The Company was formed in connection with a financing transaction (the "Securitization Transaction"), which was completed on July 30, 2021 (see Note 4), and serves as the "franchisor" of the Nothing Bundt Cakes brand and owns all Franchise Assets, which includes all franchise agreements and intellectual property related to the business. The Company grants the rights to own and operate Nothing Bundt Cakes bakeries, which specialize in selling decorated bundt cakes and other related gift items. The Company grants each franchisee a transferable right and license to use the "System," the proprietary marks, and to market, sell, and provide the approved products in accordance with the System. The System consists of certain trademarks, service marks, and commercial symbols, including the mark "Nothing Bundt Cakes," certain bakery design décor and images, all of which the Company may modify from time to time. Nothing Bundt Franchising, LLC (the "Manager"), is an affiliated company that performs certain services for the Company under a management agreement (refer to Note 7).
The Company had 643 franchised bakeries as of December 29, 2024 and 542 franchised bakeries as of December 31, 2023.
Source: Item 23 — RECEIPTS (FDD pages 93–309)
What This Means (2025 FDD)
According to the 2025 Nothing Bundt Cakes Franchise Disclosure Document, NBC Franchisor LLC owns the rights to the trademarks associated with the Nothing Bundt Cakes system. Specifically, NBC Franchisor LLC serves as the franchisor for the Nothing Bundt Cakes brand and owns all franchise assets, including franchise agreements and intellectual property related to the business. This encompasses the right to use the 'System,' proprietary marks, and to market, sell, and provide approved products in accordance with the System. The System includes trademarks, service marks, and commercial symbols, notably the 'Nothing Bundt Cakes' mark, along with bakery design décor and images, which the Company may modify over time.
NBC Franchisor LLC, organized on June 14, 2021, is a special-purpose Delaware limited liability company. It is a direct, wholly-owned subsidiary of NBC Funding LLC, which is a special-purpose Delaware limited liability company and a direct, wholly-owned subsidiary of NBC SPV Guarantor LLC, and an indirect, wholly-owned subsidiary of NBC Holdings, LLC ('Parent'). This structure was formed in connection with a financing transaction completed on July 30, 2021.
Nothing Bundt Franchising, LLC ('the Manager') is an affiliated company that provides certain services to NBC Franchisor LLC under a management agreement. As of December 29, 2024, there were 643 franchised Nothing Bundt Cakes bakeries, and as of December 31, 2023, there were 542 franchised bakeries. This indicates the scale and reach of the franchise system under the ownership and management of NBC Franchisor LLC.