What is a Nothing Bundt Cakes franchisee required to do with Guest Information?
Nothing_Bundt_Cakes Franchise · 2025 FDDAnswer from 2025 FDD Document
(collectively, "Guest Information") also constitute our trade secrets and confidential information. You must report all required Guest Information into our Guest management database (the "CRM").
We do not presently sell or otherwise disclose Guest Information to third parties. You are prohibited from disclosing Guest Information to third parties for any purpose and must adhere to any privacy policies we may now or in the future establish with respect to Guest information. You may divulge Confidential Information only to employees who must have access to it in order to perform their employment obligations. In order to protect our Confidential Information, you shall cause each of your Owners and other employees who have access to our Confidential Information, received training from us or whom we may reasonably require, to execute a confidentiality agreement consistent with the restrictions set forth in the Franchise Agreement with respect to our Confidential Information. We have created a form of Confidentiality Agreement for your convenience which is attached to the Franchise Agreement as Exhibit 4. You are not obligated to use the form of Confidentiality Agreement. However, if you choose to use it, it is your obligation to have it reviewed by your local attorney and otherwise to ensure it is valid and enforceable under applicable law. It is your obligation to ensure that any form of confidentiality agreement that you utilize to comply with the restriction on the use and disclosure of Confidential Information as set forth in the Franchise Agreement is valid and enforceable under applicable law.
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD pages 61–62)
What This Means (2025 FDD)
According to Nothing Bundt Cakes's 2025 Franchise Disclosure Document, Guest Information, which includes guest names, contact information, purchasing histories, and discounts offered, is considered a trade secret and confidential information. As such, a franchisee is required to report all required Guest Information into Nothing Bundt Cakes' Guest management database, referred to as the CRM.
Nothing Bundt Cakes does not currently sell or disclose Guest Information to third parties, and franchisees are explicitly prohibited from doing so for any purpose. Franchisees must also adhere to any privacy policies that Nothing Bundt Cakes establishes, now or in the future, regarding Guest Information. Franchisees may only share Confidential Information with employees who need access to it to perform their job duties.
To protect Nothing Bundt Cakes' Confidential Information, franchisees must ensure that owners and employees who have access to Confidential Information, have received training, or whom Nothing Bundt Cakes reasonably requires, execute a confidentiality agreement. Nothing Bundt Cakes provides a form of Confidentiality Agreement as Exhibit 4 to the Franchise Agreement, but franchisees are not obligated to use this specific form. If a franchisee chooses to use the provided form, they are responsible for having it reviewed by their local attorney to ensure it is valid and enforceable under applicable law. Ultimately, it is the franchisee's responsibility to ensure that any confidentiality agreement used complies with the Franchise Agreement's restrictions on the use and disclosure of Confidential Information and is legally sound.