How must a Nothing Bundt Cakes franchisee identify their business name?
Nothing_Bundt_Cakes Franchise · 2025 FDDAnswer from 2025 FDD Document
6.10 Telephone.
You must obtain a new telephone number and telephone listing at your expense, to be listed under the Nothing Bundt Cakes® name and not under your corporate, partnership, or individual name, to be used exclusively in connection with your operation of the Bakery. Upon the expiration, transfer or termination of this Agreement for any reason, you must terminate your use of such telephone number(s) and listing(s) and assign same to us or our designee. You must answer the telephone in the manner we specify in the Operations Manual. You agree to assign all telephone numbers, fax numbers, and other numbers or listings associated with the Bakery to us, including all Better Business Bureau, Angie's List, Yahoo, Google, Craigslist, Facebook, YouTube, Plaxo and related listings by signing the assignment of telephone numbers attached as Exhibit 5 to this Agreement. You hereby grant us permission to access your telephone data for any purpose we deem relevant and do to so directly through you or your vendor. We have the right to require you, at your sole expense, to enter into separate agreements with our designated vendors for the Bakery's telephone equipment and service. If we choose to operate a centralized answering service for the System, you will be required to participate in such service and take all actions necessary for such participation, including the forwarding of calls to the service.
Source: Item 23 — RECEIPTS (FDD pages 93–309)
What This Means (2025 FDD)
According to Nothing Bundt Cakes' 2025 Franchise Disclosure Document, franchisees must obtain a new telephone number and listing under the Nothing Bundt Cakes name, not their own corporate or individual name. This phone line is exclusively for bakery operations. Upon termination or transfer of the franchise agreement, the franchisee must relinquish the phone number and listing to Nothing Bundt Cakes.
Nothing Bundt Cakes also specifies that franchisees must answer the telephone in a manner dictated in the Operations Manual. Furthermore, franchisees agree to assign all telephone, fax, and other numbers or listings associated with the bakery to Nothing Bundt Cakes, including listings with entities like the Better Business Bureau, Angie's List, Yahoo, Google, Craigslist, Facebook, and YouTube.
Nothing Bundt Cakes retains the right to access the franchisee's telephone data for any purpose and can require franchisees to enter into agreements with designated vendors for telephone equipment and service. If Nothing Bundt Cakes establishes a centralized answering service, franchisees must participate, including forwarding calls to the service. These stipulations ensure consistent branding and customer service across all franchise locations, allowing Nothing Bundt Cakes to maintain control over communication channels and customer interactions.