Does the Nothing Bundt Cakes franchise grant the right to engage in e-commerce?
Nothing_Bundt_Cakes Franchise · 2025 FDDAnswer from 2025 FDD Document
1.4 E-Commerce Rights
The grant of a franchise includes the right, but also the obligation to engage in e-commerce through our e-commerce program which includes our Website, our 2PD program, and other e-commerce platforms approved by us including, but not limited to, 3PD platforms (collectively, the "E-Commerce Program").
Pursuant to the E-Commerce Program, you must fulfill online orders Guests place which require pick-up, delivery, or shipping within your Territory pursuant to the terms we negotiate.
You are required to offer delivery on the Website and other e-commerce platforms approved by us as well as offer delivery for phone and walk-in orders.
You acknowledge and understand that the Bakery selected to fulfill an E-Commerce Program order shall be determined solely by us or the third-party platform in accordance with algorithms that evaluate a number of different factors.
You have no right to object or contest any decision made by us with respect to the Bakery selected to fulfill orders.
All Guest payments will be remitted directly to your designated bank account, net of any vendor's then-current credit card processing or other vendor fees (the "Vendor Fee") and gateway fees, to adminis
Source: Item 23 — RECEIPTS (FDD pages 93–309)
What This Means (2025 FDD)
According to Nothing Bundt Cakes's 2025 Franchise Disclosure Document, franchisees are not only granted the right, but also obligated, to participate in e-commerce through the brand's E-Commerce Program. This program encompasses the Nothing Bundt Cakes website, their 2PD program, and other e-commerce platforms approved by Nothing Bundt Cakes, including 3PD platforms.
As part of the E-Commerce Program, franchisees are required to fulfill online orders placed by guests that necessitate pick-up, delivery, or shipping within their designated territory, adhering to the terms negotiated by Nothing Bundt Cakes. Franchisees must offer delivery services through the website and other approved e-commerce platforms, as well as for phone and walk-in orders.
The FDD specifies that Nothing Bundt Cakes or the third-party platform will determine which bakery fulfills an E-Commerce Program order, using algorithms that consider various factors. Franchisees have no right to object to or contest these decisions. All guest payments, after deducting vendor fees for credit card processing and other vendor costs, along with gateway fees, will be directly remitted to the franchisee's designated bank account.