How does Nothing Bundt Cakes calculate the 'Avg Online %' for its bakeries?

According to Nothing Bundt Cakes' 2025 Franchise Disclosure Document, the 'Avg Online %' is calculated by dividing the total net revenues derived from the website, app, and third-party delivery partners by the bakery's total net revenues. This metric provides insight into the proportion of a bakery's sales that come through online channels.

For a prospective franchisee, understanding the 'Avg Online %' is crucial as it highlights the importance of digital sales strategies. A higher percentage suggests a strong online presence and effective use of online platforms for generating revenue. Conversely, a lower percentage might indicate an area for improvement, focusing on enhancing the bakery's online marketing, website usability, or partnerships with delivery services.

This metric can be used to benchmark a new Nothing Bundt Cakes location's performance against the average and to identify opportunities for growth in the online sales channel. It also underscores the need for franchisees to invest in and manage their online presence effectively to maximize revenue potential.