What is Noodles Virginia's role in the Noodles & Company gift card program?
Noodles_Company Franchise · 2025 FDDAnswer from 2025 FDD Document
In March 2020, our wholly-owned subsidiary, Noodles Virginia, acquired in a merger the assets of the third party gift card service provider previously used by us. Noodles Virginia issues the gift cards, bears the liabilities for the cards and manages and operates the gift card program for Noodles & Company and its franchisees. Pursuant to our gift card program, each franchisee will provide proceeds from sales of gift cards to Noodles Virginia and will be credited by Noodles Virginia with the face amount of gift cards redeemed at restaurants operated by the franchisee.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 28–32)
What This Means (2025 FDD)
According to Noodles & Company's 2025 Franchise Disclosure Document, Noodles Virginia, a wholly-owned subsidiary, plays a central role in the Noodles & Company gift card program. In March 2020, Noodles Virginia acquired the assets of the third-party gift card service provider previously used by Noodles & Company through a merger.
Noodles Virginia is responsible for issuing the gift cards and bears all liabilities associated with them. It also manages and operates the entire gift card program for both Noodles & Company and its franchisees. This means Noodles Virginia handles the administrative and financial aspects of the gift card program.
As part of the gift card program, Noodles & Company franchisees are required to remit the proceeds from their gift card sales to Noodles Virginia. In return, Noodles Virginia credits the franchisee with the face value of any gift cards that are redeemed at their specific restaurant. This ensures that franchisees are properly compensated for gift cards used at their locations, and that the gift card program is managed centrally by Noodles Virginia.