What is the name of the wholly-owned subsidiary of Noodles & Company that manages the gift card program?
Noodles_Company Franchise · 2025 FDDAnswer from 2025 FDD Document
In March 2020, our wholly-owned subsidiary, The Noodle Shop Co. – Virginia, Inc., a Virginia corporation ("Noodles Virginia"), acquired in a merger the assets and liabilities of the third party gift card service provider previously used by us. Its principal place of business is 520 Zang Street, Suite D, Broomfield, CO 80021. Noodles Virginia issues the gift cards, bears the liabilities for the cards and manages and operates the gift card program for Noodles & Company and its franchisees. Pursuant to our gift card program, each franchisee will provide proceeds from sales of gift cards to Noodles Virginia and will be credited by Noodles Virginia with the face amount of gift cards redeemed at restaurants operated by the franchisee. Noodles Virginia has never operated a Noodles & Company restaurant or offered franchises in any line of business.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 10–12)
What This Means (2025 FDD)
According to the 2025 Noodles & Company Franchise Disclosure Document, The Noodle Shop Co. – Virginia, Inc., also referred to as Noodles Virginia, is the wholly-owned subsidiary that manages the gift card program for Noodles & Company. Noodles Virginia, a Virginia corporation, acquired the assets and liabilities of the third-party gift card service provider previously used by Noodles & Company in March 2020.
Noodles Virginia is responsible for issuing the gift cards and bears the liabilities associated with them. It also manages and operates the gift card program for both Noodles & Company and its franchisees. The principal place of business for Noodles Virginia is located at 520 Zang Street, Suite D, Broomfield, CO 80021, which is the same as Noodles & Company's headquarters.
For franchisees, this means that they will provide the proceeds from gift card sales to Noodles Virginia. In turn, Noodles Virginia will credit the franchisee with the face amount of gift cards that are redeemed at their restaurants. It is important to note that Noodles Virginia has never operated a Noodles & Company restaurant or offered franchises in any line of business, indicating its sole focus is on managing the gift card program.