How long do Noodles & Company Noodles Rewards points generally last before they expire?
Noodles_Company Franchise · 2025 FDDAnswer from 2025 FDD Document
The Company operates the Noodles Rewards program, which is primarily a spend-based loyalty program. With each purchase, Noodles Rewards members earn loyalty points that can be redeemed for rewards, including free products. Using an estimate of the value of reward redemptions, we defer revenue associated with points earned, net of estimated points that will not be redeemed. Points generally expire after six months. Revenue is recognized in a future period when the reward points are redeemed.
Source: Item 22 — CONTRACTS (FDD pages 98–99)
What This Means (2025 FDD)
According to the 2025 Noodles & Company Franchise Disclosure Document, the Noodles Rewards program allows members to earn points with purchases that can be redeemed for rewards like free products. These points generally expire after six months.
For a prospective franchisee, this means that Noodles & Company manages a loyalty program where customer points have a limited lifespan. This encourages repeat business within a half-year timeframe, as customers are incentivized to use their accumulated points before they expire.
The deferred revenue related to the rewards program was $1.0 million as of December 31, 2024, and $0.9 million as of January 2, 2024, which was included in accrued expenses and other current liabilities in the Consolidated Balance Sheets. This deferred revenue represents the value of points that have been earned by customers but not yet redeemed. Noodles & Company recognizes revenue when these points are redeemed.