According to Noodles & Company's 2025 Franchise Disclosure Document, the goodwill balance as of December 31, 2024, was $7.154 million. The FDD also provides the goodwill balance as of January 2, 2024, which was also $7.154 million. This indicates that there was no change in the goodwill balance for Noodles & Company during the fiscal year 2024. Goodwill, in accounting terms, represents the intangible assets of a business, such as brand reputation, customer relationships, and intellectual property, that are not separately identifiable.

For a prospective Noodles & Company franchisee, understanding the goodwill balance is important because it reflects the overall value and reputation of the brand. A stable goodwill balance, as seen here, can suggest a consistent brand value. However, it's also important to note that the goodwill balance can be subject to impairment charges if the fair value of the reporting unit falls below its carrying amount. The FDD states that Noodles & Company had no goodwill impairment charges in 2024, 2023, or 2022, which is a positive sign for the brand's financial health.

It is important for potential franchisees to understand how Noodles & Company values and manages its intangible assets, as this can impact the long-term success and profitability of their franchise. While the FDD provides a snapshot of the goodwill balance, further due diligence, including reviewing the company's financial statements and consulting with financial advisors, is recommended to gain a comprehensive understanding of the brand's financial position and prospects.