What was the general and administrative cost for Noodles & Company in 2024?
Noodles_Company Franchise · 2025 FDDAnswer from 2025 FDD Document
Operations.
Pre-Opening Costs
Pre-opening costs, including rent, wages, benefits and travel for the training and opening teams, food, beverage and other restaurant operating costs, are expensed as incurred prior to a restaurant opening for business.
Advertising and Marketing Costs
Advertising and marketing costs are ex
Source: Item 22 — CONTRACTS (FDD pages 98–99)
What This Means (2025 FDD)
According to Noodles & Company's 2025 Franchise Disclosure Document, advertising and marketing costs are included in general and administrative expenses. In 2024, Noodles & Company's advertising and marketing costs totaled $12.7 million.
These expenses are significant for franchisees as they reflect the investment Noodles & Company makes in promoting the brand. Strong advertising and marketing can drive customer traffic and sales, benefiting both the franchisor and the franchisees. Understanding how these costs are allocated and managed is crucial for assessing the potential return on investment.
Prospective franchisees should inquire about the specific marketing strategies and initiatives planned by Noodles & Company, as well as the expected impact on individual restaurant performance. Additionally, it would be beneficial to understand how these costs are shared between the franchisor and franchisees, and whether there are opportunities for local marketing efforts to supplement the national campaigns.