Who has the exclusive right to market Noodles & Company on the Internet?

According to Noodles & Company's 2025 Franchise Disclosure Document, Noodles & Company retains the exclusive right to market its brand on the Internet. The document specifies that the Internet is a distribution channel reserved solely for Noodles & Company. Franchisees are explicitly prohibited from independently marketing on the Internet or conducting e-commerce activities unless they receive express approval from Noodles & Company.

This reservation of rights extends to various aspects of online presence, including social media. Franchisees must obtain prior written consent from Noodles & Company before promoting, offering, or selling any products or services related to their Noodles & Company restaurant through any social media platform. This consent can be withheld at Noodles & Company's discretion, regardless of the reason. Franchisees must also adhere to Noodles & Company's social media policy, which may be modified periodically.

Furthermore, franchisees are restricted from establishing independent sites or pages on social media without prior written consent. If a franchisee is authorized to have a social media presence, it must be linked to Noodles & Company's official site or page, and Noodles & Company can prohibit links to other sites. Any use of social media by the franchisee is considered advertising and promotion and is subject to Noodles & Company's policies and standards. Noodles & Company retains ownership of any copyright in the franchisee's social media sites or pages and can request the transfer of any domain names used in connection with the Noodles & Company concept.