What does Noodles & Company consider to be included in the definition of 'Marks'?
Noodles_Company Franchise · 2025 FDDAnswer from 2025 FDD Document
"Marks" – The current and future trade names, trademarks, service marks and trade dress used to identify the services and/or products Noodles & Company Restaurants offer, including the mark "Noodles & Company" and the distinctive Noodles & Company Restaurants' building design and color scheme whether owned by Noodles & Company or one of its affiliates.
Source: Item 23 — RECEIPT (FDD pages 99–350)
What This Means (2025 FDD)
According to the 2025 Noodles & Company Franchise Disclosure Document, the term "Marks" encompasses a broad range of identifiers associated with the Noodles & Company brand. This includes both current and future trade names, trademarks, and service marks. These marks are used to distinguish the services and products offered by Noodles & Company restaurants.
Specifically, the definition of "Marks" includes the trademarked name "Noodles & Company" itself. Additionally, it extends to the distinctive building design and color scheme that characterizes Noodles & Company restaurants. This suggests that the overall visual presentation of the restaurant, both internally and externally, is considered part of the brand's protected identity.
It is important to note that this definition applies whether these identifiers are owned directly by Noodles & Company or by one of its affiliates. This broad definition underscores the importance Noodles & Company places on protecting its brand identity and ensuring consistent representation across all franchise locations.