Besides logos licensed to the franchisee, what other name or designation can a Noodles & Company franchisee use?
Noodles_Company Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use all names and Marks in full compliance with rules determined by Noodles & Company. You may not use any name or Mark as part of any corporate name or other business name or with any prefix, suffix or other modifying words, terms, designs or symbols, other than logos Noodles & Company licenses to you and the name or other approved designation in the Development Area in which the Noodles & Company restaurant is located. In addition, you may not use any name or Mark, in or to
attempt or to accomplish the sale of, any unauthorized product or service or in any other manner that Noodles & Company has not explicitly authorized in writing.
Source: Item 13 — TRADEMARKS (FDD pages 53–58)
What This Means (2025 FDD)
According to the 2025 Noodles & Company Franchise Disclosure Document, in addition to the logos that Noodles & Company licenses to franchisees, a franchisee may use the name or other approved designation in the Development Area where their Noodles & Company restaurant is located. However, franchisees must use all names and marks in full compliance with the rules determined by Noodles & Company.
Noodles & Company is very specific about how its trademarks and service marks are used. Franchisees cannot use any name or mark as part of any corporate or other business name, or with any prefix, suffix, or other modifying words, terms, designs, or symbols, except for the approved logos and the designated name for the Development Area.
These restrictions are typical in franchising, as franchisors like Noodles & Company need to protect their brand identity and ensure consistent representation across all locations. Franchisees should pay close attention to these rules to avoid any potential conflicts or breaches of the franchise agreement. This also extends to online and social media usage, requiring prior written consent from Noodles & Company before promoting the restaurant or using any marks on the internet or social media platforms.