What were the advertising and marketing costs for Noodles & Company in 2023?
Noodles_Company Franchise · 2025 FDDAnswer from 2025 FDD Document
Operations.
Pre-Opening Costs
Pre-opening costs, including rent, wages, benefits and travel for the training and opening teams, food, beverage and other restaurant operating costs, are expensed as incurred prior to a restaurant opening for business.
Advertising and Marketing Costs
Advertising and marketing costs are ex
Source: Item 22 — CONTRACTS (FDD pages 98–99)
What This Means (2025 FDD)
According to Noodles & Company's 2025 Franchise Disclosure Document, the company's advertising and marketing costs for the fiscal year 2023 totaled $10.8 million. These costs are expensed as they are incurred.
These advertising and marketing expenses are included within several broader categories of costs. Specifically, they are allocated among restaurant operating costs, general and administrative expenses, and pre-opening costs. The allocation is based on the nature of the specific advertising and marketing activities undertaken.
For a prospective franchisee, this indicates the scale of Noodles & Company's investment in promoting its brand. While franchisees also contribute to local advertising through Field Marketing Funds, these figures reflect the corporate-level expenditure on marketing initiatives. Understanding these costs can help a franchisee gauge the support they might expect in terms of brand awareness and marketing campaigns.