What was the total number of Mrcool outlets operating at the end of 2024?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 20: OUTLETS AND FRANCHISEE INFORMATION]
| Outlet Type | Year | Outlets at the End of the Year | Net Change | |
|---|---|---|---|---|
| Franchised | 2022 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | |
| 2024 | 0 | 1 | +1 | |
| Company | 2022 | 0 | 0 | 0 |
| Owned | ||||
| 2023 | 0 | 0 | 0 | |
| 2024 | 0 | 0 | 0 | |
| Total Outlets | 2022 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | |
| 2024 | 0 | 1 | +1 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 52–54)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, the total number of outlets at the end of 2024 was 1. The information is based on the system-wide outlet summary for the years 2022 to 2024. At the start of 2024, there were no franchised outlets. During 2024, one franchised outlet opened, resulting in one franchised outlet at the end of the year. There were no company-owned outlets during this period. Therefore, the total number of Mrcool outlets, which includes both franchised and company-owned, was one at the close of 2024. This indicates that Mrcool is a relatively new franchise system or is in a phase of slow growth.
For a prospective franchisee, this data suggests that Mrcool is an emerging brand with a limited operational history. The fact that there was only one outlet in operation at the end of 2024 means that there is limited data available to assess the performance and viability of a Mrcool franchise. A potential franchisee should conduct thorough due diligence, including speaking with the existing franchisee (if possible) and carefully reviewing the financial performance representations in Item 19 of the FDD.
It is also important to note that while one outlet opened, another table indicates one outlet ceased operations for other reasons. This could be a cause for concern, and prospective franchisees should inquire about the reasons for the closure to better understand the challenges and risks associated with operating a Mrcool franchise. Understanding the factors that led to the closure can provide valuable insights into potential pitfalls and areas for improvement in their own operations. The FDD also mentions projected openings for the next fiscal year, with five projected new franchised outlets, indicating potential growth in the near future. However, these are just projections and not guarantees.
In summary, the limited number of operating outlets and the closure of one outlet in 2024 highlight the importance of careful investigation and risk assessment for anyone considering investing in a Mrcool franchise. While the projected openings suggest potential growth, the current state of the franchise system requires thorough due diligence to ensure a well-informed investment decision.