What does the term 'Center' refer to in the Mrcool Franchise Agreement?

According to Mrcool's 2025 Franchise Disclosure Document, the term "Center" is defined within the Recitals of the Franchise Agreement. It refers to all centers operating under the Mrcool system and Marks, whether these centers are owned by Mrcool, its affiliates, or are licensed or franchised by them. This definition encompasses any location operating under the Mrcool brand, ensuring consistency across all outlets.

For a prospective franchisee, this means that the term "Center" broadly applies to any Mrcool business operating under the Mrcool system, regardless of ownership. This includes company-owned stores, franchised locations, and those operated by affiliates. Understanding this definition is crucial, as the Franchise Agreement will use this term to refer to all such locations, and the franchisee will be held to the standards and obligations applicable to all Mrcool Centers.

The definition of "Center" also clarifies that all such locations, irrespective of ownership, operate under the same system and marks. This reinforces the importance of adhering to Mrcool's standards and procedures to maintain brand consistency. The franchisee must recognize that the term "Center" is not limited to just their own franchised location but includes all Mrcool outlets, which are all subject to the same operational guidelines and brand identity.