Does Mrcool have standards and specifications for materials bearing the Licensed Marks?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
Branded Items and Marketing Materials All materials bearing the Licensed Marks (including, but not limited to, stationary, business cards, brochures, apparel, signs and displays) must meet our standards and specifications and must be purchased from either us directly or our designated suppliers.
All of your marketing materials must comply with our standards and specifications and must be approved by us before you use them.
You may market your Center through approved digital media and social media platforms provided that you do so in accordance with our digital media and social media policies.
You must purchase all branded marketing materials from either us or our designated exclusive supplier.
We
may require that you exclusively use, at your cost, our designated supplier for social and digital media marketing services and exclusively use, at your cost, our social media platforms, vendors and marketing channels.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 23–26)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, Mrcool mandates that all materials bearing its Licensed Marks must adhere to specific standards and specifications. This includes items such as stationary, business cards, brochures, apparel, signs, and displays. Franchisees are required to purchase these branded materials either directly from Mrcool or from its designated suppliers.
Furthermore, all marketing materials used by franchisees must comply with Mrcool's standards and specifications and receive approval before use. While franchisees can market their centers through approved digital and social media platforms, they must adhere to Mrcool's digital media and social media policies. Mrcool retains the option to require franchisees to exclusively use its designated supplier for social and digital media marketing services and platforms, at the franchisee's expense.
In general, Mrcool requires franchisees to purchase or lease certain source-restricted goods and services that meet Mrcool's specifications from approved or designated suppliers, including Mrcool itself or its affiliates. These specifications and the list of approved suppliers are detailed in Mrcool's manuals, with changes communicated through various means, including written or electronic correspondence and updates to the manuals. Mrcool formulates and modifies these standards based on industry experience and management decisions related to the overall operation and expansion of the Mrcool system.