Does the Mrcool Site Selection Acknowledgment constitute approval of a proposed Center Location?

According to Mrcool's 2025 Franchise Disclosure Document, the Site Selection Acknowledgment does not constitute approval of a proposed Center Location. The document explicitly states that it does not represent Mrcool's approval of a location. Instead, it serves to designate a geographic area where Mrcool will not approve any new Center Locations for other parties during the Site Selection Period.

This acknowledgment is used when a franchisee has identified a potential area but hasn't yet secured a specific location. Mrcool, in its discretion, may execute this agreement to provide the franchisee with a protected area for site selection. However, it's crucial to understand that this acknowledgment doesn't grant any territorial rights or modify the franchisee's obligation to secure an approved location within the agreed timeframe.

Prospective Mrcool franchisees should be aware that the Site Selection Acknowledgment is merely a placeholder and not a guarantee of location approval. Franchisees must still follow the standard approval process to have their proposed Center Location formally approved by Mrcool. This involves submitting the required information and receiving written approval, typically evidenced by Mrcool's execution of Schedule 1 with the specific location details. The franchisee bears the responsibility for finding a suitable site that meets Mrcool's standards and obtaining the necessary approvals.