What is the significance of the 'Licensed Marks' for an Mrcool Center?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
lectual Property**" refers to and means, individually and collectively, our Licensed Marks, Copyrights, Know-How, and System.
"Know-How" refers to means our trade secrets and proprietary information relating to the development, establishment, marketing, promotion and/or operation of a MRCOOL Center including, but not limited to, methods, techniques, inventory, products and services standards and specifications and information reflected in, included in, comprising and/or constituting a part of the System. Without limitation
Source: Item 23 — RECEIPTS (FDD pages 55–263)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, the 'Licensed Marks' are crucial for identifying and distinguishing Mrcool Centers. These marks include trademarks, service marks, emblems, and indicia of origin, notably the "MRCOOL" trademark and logo. They also encompass trade dress, trade names, service marks, logos, slogans, and designs authorized by Mrcool for use in connection with Mrcool Centers and their approved services and products. These marks help customers recognize and associate the center with the Mrcool brand.
The FDD emphasizes that Mrcool retains the right to modify, replace, and discontinue these licensed marks at its reasonable business judgment. This means that while franchisees are granted the right to use these marks, Mrcool has the authority to change them, which could require franchisees to update their signage, marketing materials, and other branding elements to remain compliant.
The 'System' that Mrcool franchisees utilize includes the Licensed Marks. The marks are used to distribute approved services and products. Mrcool also retains the right to operate and grant to others the right to operate a Franchised Business, MRCOOL Center and/or other Centers using the System and Licensed Marks at locations outside Franchisee's Designated Territory. This underscores the importance of adhering to Mrcool's standards and guidelines for using these marks to maintain brand consistency and quality across all Mrcool Centers.