Who is responsible for the costs associated with attending the 'Annual System Conference' for Mrcool?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
etermine whether or not an Annual System Conference shall occur and, if one is established in any particular year, the dates, content and location of the Annual System Conference. The Annual System Conference shall be for a duration of not more than three consecutive days per calendar year. Franchisee is responsible for all costs and expenses associated with Franchisee's travel to and attendance at the Annual System Conference.
- "Approved Services and Products" shall have the meaning defined in the "Recitals" section of this Agreement and shall further refer to and mean those products and services that Franchisor authorizes for sale by MRCOOL Centers.
Source: Item 23 — RECEIPTS (FDD pages 55–263)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, the franchisee is responsible for all costs and expenses associated with attending the Annual System Conference. This includes travel, meals, and lodging for the franchisee and their personnel.
Even if a franchisee chooses not to attend the Annual System Conference, they are still required to pay the Annual Conference Attendance Fee, unless Mrcool waives the fee for franchisees who do attend. This means that franchisees must budget not only for the direct costs of attending the conference but also for the possibility of paying a fee even if they do not attend.
The Annual System Conference is defined as a conference organized by Mrcool to facilitate networking and education among franchisees. Mrcool determines whether the conference will occur in any given year, as well as the dates, content, and location. The conference will not exceed three consecutive days per calendar year. Franchisees should consider these costs and attendance requirements when evaluating the Mrcool franchise opportunity.