Does Mrcool require franchisees to obtain marketing approval for their promotional materials?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
All marketing and promotion of the Franchised Business and all marketing media, campaigns, marketing channels, and efforts used by Franchisee must conform to Franchisor's standards and specifications as set forth in the Operations Manual or, as may be otherwise directed by Franchisor in writing from time to time.
If Franchisee wishes to propose to Franchisor for approval or disapproval marketing or promotional efforts, campaigns, and/or media that are not presently and expressly approved and authorized by Franchisor, Franchisee shall submit a written request, including samples of all proposed marketing materials and a description of the marketing channels and distribution to Franchisor for Franchisor's approval or disapproval, that shall be at the sole discretion of Franchisor, in Franchisor's Reasonable Business Judgment. Provided that Franchisee has satisfied the written notice requirements set forth in this Article 9.C. and provided that Franchisee otherwise timely responds in writing to any and all requests by Franchisor for additional information, if Franchisor does not notify Franchisee that Franchisor disapproves the materials within 15 days from the date Franchisor receives the materials, then Franchisee may commence using the materials. However, Franchisor may still disapprove such materials by notice to Franchisee, and Franchisee must then cease using such materials upon receipt of such notice. Franchisee must not use any advertising or promotional materials that Franchisor has disapproved.
Source: Item 23 — RECEIPTS (FDD pages 55–263)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, franchisees must adhere to specific guidelines and obtain approval for their marketing efforts. All marketing and promotion of the Franchised Business, including marketing media, campaigns, channels, and efforts, must conform to Mrcool's standards and specifications as detailed in the Operations Manual or as directed in writing by Mrcool. This ensures brand consistency and adherence to Mrcool's marketing strategies.
If a franchisee wishes to use marketing or promotional materials not already approved by Mrcool, they must submit a written request with samples and a description of the marketing channels for Mrcool's approval. Mrcool has the sole discretion to approve or disapprove these materials based on their reasonable business judgment. This process allows Mrcool to maintain control over the brand's image and marketing message.
If Mrcool does not notify the franchisee of disapproval within 15 days of receiving the materials, the franchisee may begin using them. However, Mrcool retains the right to disapprove the materials even after this period, and the franchisee must cease using them upon receiving such notice. Franchisees are prohibited from using any advertising or promotional materials that Mrcool has disapproved, reinforcing the franchisor's authority over marketing content. This requirement ensures that all marketing efforts align with Mrcool's overall strategy and brand standards, although it also places a responsibility on the franchisee to plan ahead and allow time for approvals.