Does Mrcool require approval of marketing materials?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
Branded Items and Marketing Materials All materials bearing the Licensed Marks (including, but not limited to, stationary, business cards, brochures, apparel, signs and displays) must meet our standards and specifications and must be purchased from either us directly or our designated suppliers.
All of your marketing materials must comply with our standards and specifications and must be approved by us before you use them.
You may market your Center through approved digital media and social media platforms provided that you do so in accordance with our digital media and social media policies.
You must purchase all branded marketing materials from either us or our designated exclusive supplier.
We
may require that you exclusively use, at your cost, our designated supplier for social and digital media marketing services and exclusively use, at your cost, our social media platforms, vendors and marketing channels.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 23–26)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, Mrcool franchisees must have their marketing materials approved by the company. All marketing materials must comply with Mrcool's standards and specifications, and franchisees must receive approval before using them. This includes marketing through digital media and social media platforms, which must be done in accordance with Mrcool's digital media and social media policies.
Furthermore, franchisees are required to purchase all branded marketing materials either directly from Mrcool or from Mrcool's designated exclusive supplier. Mrcool retains the right to mandate that franchisees exclusively use their designated supplier for social and digital media marketing services, as well as Mrcool's social media platforms, vendors, and marketing channels, all at the franchisee's expense.
This requirement ensures that all marketing efforts align with Mrcool's brand standards and messaging. While it provides a consistent brand image, it also limits the franchisee's autonomy in creating and implementing their own marketing strategies. Franchisees should factor in these restrictions and potential costs when planning their marketing budget and activities.