Where must I purchase branded items and marketing materials for my Mrcool Center?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
Branded Items and Marketing Materials All materials bearing the Licensed Marks (including, but not limited to, stationary, business cards, brochures, apparel, signs and displays) must meet our standards and specifications and must be purchased from either us directly or our designated suppliers.
All of your marketing materials must comply with our standards and specifications and must be approved by us before you use them.
You may market your Center through approved digital media and social media platforms provided that you do so in accordance with our digital media and social media policies.
You must purchase all branded marketing materials from either us or our designated exclusive supplier.
We
may require that you exclusively use, at your cost, our designated supplier for social and digital media marketing services and exclusively use, at your cost, our social media platforms, vendors and marketing channels.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 23–26)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, all materials bearing the Licensed Marks, including stationary, business cards, brochures, apparel, signs and displays, must meet Mrcool's standards and specifications. Franchisees must purchase these items either directly from Mrcool or from Mrcool's designated suppliers.
All marketing materials must also comply with Mrcool's standards and specifications and must be approved by Mrcool before use. Franchisees must purchase all branded marketing materials from Mrcool or Mrcool's designated exclusive supplier.
Mrcool may also require franchisees to exclusively use, at their cost, Mrcool's designated supplier for social and digital media marketing services and exclusively use, at their cost, Mrcool's social media platforms, vendors and marketing channels. This means that franchisees have limited flexibility in sourcing branded items and marketing materials, as they must adhere to Mrcool's approved channels.