According to Mrcool's 2025 Franchise Disclosure Document, Mrcool offers a discount on the initial franchise fee for qualified veterans. Specifically, if you are an individual who was honorably discharged from any branch of the United States Military, Mrcool offers a 20% discount off the initial franchise fee for your first Franchise Agreement for your first territory.

To qualify for this discount, you must request it at the time of your initial franchise application and provide documented military service. The standard initial franchise fee is $50,000 for a geographic operating territory that includes a base territory of approximately 2,000,000 households.

This discount can significantly lower the upfront costs for eligible veterans, making franchise ownership more accessible. It is important to note that the discount applies only to the initial franchise fee for the first territory and requires proper documentation and a timely request during the application process.