What is included in the definition of 'Digital Media' as it relates to Mrcool Centers?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
"Digital Media" refers to and means any interactive or static electronic document, application or media that is connected to and/or in a network of computers, servers and/or other devices linked by communications software, part of the world wide web (including, but not limited to websites), linked by the internet or part of a web based application, software application, smart phone based application or social media platform including, but not limited to social media platforms and applications such as Facebook, LinkedIn, Twitter / X, Pinterest, Instagram, SnapChat, and YouTube, and world wide web and internet based directories and local directories that refers, references, identifies, reviews, promotes and/or relates, in any way, to MRCOOL Centers, the Franchised Business, the Licensed Marks, the System and/or us. Digital Media further includes the System Website, web pages and website subdomains associated with and/or related to the Franchised Business and all web pages, blog posts, videos, articles, social media accounts and pages, website directory pages, information, sub-domains and all other media and/or publications relating to the System that is displayed and/or transmitted digitally.
Source: Item 23 — RECEIPTS (FDD pages 55–263)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, 'Digital Media' encompasses a broad range of interactive and static electronic formats. This includes any document, application, or media connected to computer networks, servers, or other devices through communication software. It specifically mentions elements of the world wide web, such as websites, internet-linked platforms, web-based applications, software applications, and smartphone applications.
Furthermore, the definition extends to social media platforms like Facebook, LinkedIn, Twitter/X, Pinterest, Instagram, Snapchat, and YouTube. It also includes internet-based and local directories that reference, identify, review, promote, or relate to Mrcool Centers, the franchised business, licensed marks, or the Mrcool system. This broad definition ensures that all online presences and digital marketing efforts associated with Mrcool are covered.
In practical terms, this means that Mrcool franchisees must adhere to the franchisor's guidelines and requirements for all digital marketing and online activities. This includes managing social media accounts, website content, and online directory listings to maintain brand consistency and comply with the franchise agreement. The franchisor retains control over the System Website and related digital assets, ensuring a unified online presence for all Mrcool Centers.