What are the general obligations of an Mrcool franchisee regarding promoting the business in their area?

According to the 2025 Mrcool FDD, franchisees have a general obligation to promote and enhance the business of their franchised location and the goodwill of the licensed marks. This means a franchisee must consistently work to improve their Mrcool center's performance and reputation.

To fulfill this obligation, the franchisee must faithfully, honestly, and diligently perform all duties outlined in the franchise agreement. This includes actively managing the business, unless an authorized Operating Manager is in place. The Managing Owner must maintain at least 25% equity in the franchise and manage daily operations, or delegate to a qualified Operating Manager who has completed Mrcool's training program.

This requirement ensures that Mrcool franchisees are actively engaged in building and maintaining the brand's reputation through consistent effort and ethical business practices. It also means that Mrcool has the right to appoint a manager to oversee operations if the franchisee fails to have a qualified manager, although the franchisee remains responsible for all obligations and costs.