Where in the Mrcool Franchise Agreement can I find details about the Brand Development Fund Fee?

According to Mrcool's 2025 Franchise Disclosure Document, the definition and details regarding the Brand Development Fund Fee can be found in Article 9.A. of the Franchise Agreement. The document uses this reference point to ensure clarity and consistency when discussing the Brand Development Fund Fee throughout the agreement. This means that as a prospective franchisee, you'll need to refer to Article 9.A. to understand the specifics of this fee.

Specifically, the FDD excerpt defines several terms used within the agreement, including "Brand Development Fund Fee," and explicitly states that its meaning is defined in Article 9.A. This directs the franchisee to the relevant section of the agreement for a comprehensive understanding. Other defined terms include "Business Management System," "Business Management System Data," and "Captive Market," among others, providing context for various aspects of the Mrcool franchise operation.

Understanding the Brand Development Fund Fee is crucial for prospective Mrcool franchisees as it impacts their financial obligations and how marketing and advertising efforts are funded and managed within the Mrcool system. Consulting Article 9.A. will provide detailed information on how the fee is calculated, how it can be used, and the franchisee's obligations related to the fund.