Does the Mrcool Franchise Agreement allow the franchisee to operate more than one Center?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
r products and services (each, a "Franchised Business" or "Center");
WHEREAS, the System and, therefore, each Center is identified by the Marks (defined below) and distinctive trade dress, service offerings, business formats, equipment, products, supplies, operating procedures, programs, methods, procedures, and marketing and advertising standards, all of which are part of the System and all of which Franchisor may modify from time to time;
WHEREAS, simultaneous or prior to the execution of this Agreement, Franchisor and Franchisee have entered into a Center Franchise Agreement for Franchisee's development and operation of a Center (the "First Development Center") to be located within a territory located within the Development Area (defined below);
Source: Item 23 — RECEIPTS (FDD pages 55–263)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, the Franchise Agreement allows franchisees to request the right to develop and operate multiple Centers within a defined geographical area, known as the Development Area. This is contingent upon adhering to a development schedule. Each center within the Development Area must be opened and operated utilizing Mrcool's Marks and System, according to the terms and conditions set forth in a separate Franchise Agreement for Mrcool Centers.
The FDD specifies that Mrcool and the franchisee must enter into a Center Franchise Agreement for the franchisee's development and operation of a Center, referred to as the "First Development Center," located within a territory inside the Development Area. The franchisee must strictly adhere to the development schedule for each additional center.
This indicates that while the initial agreement might be for a single location, there is a mechanism in place for franchisees to expand and operate multiple Mrcool Centers within a specific area, subject to Mrcool's approval and a separate franchise agreement for each additional location. This provides an opportunity for growth and market penetration for franchisees who meet Mrcool's requirements and development schedule.