What exhibit number is the 'Assignment of Telephone Numbers and Digital Media Accounts' agreement for Mrcool?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
Without limitation to the foregoing, Franchisee shall, upon the request of Franchisor, execute and deliver to Franchisor the Assignment of Telephone Numbers and Digital Media Accounts attached to this Agreement as Exhibit 6. Upon the request of Franchisor, Franchisee shall execute, update, and/or re-execute the Assignment of Telephone Numbers and Digital Media agreement upon the request of Franchisor. As between Franchisor and all third parties, Franchisee does hereby represent and acknowledge that such third party is authorized to rely on the Assignment of Telephone Numbers and Digital Media agreement, irrespective of any dispute and/or controversy between Franchisor and Franchisee and irrespective of any contrary instructions of Franchisee.
Source: Item 23 — RECEIPTS (FDD pages 55–263)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, the 'Assignment of Telephone Numbers and Digital Media Accounts' agreement is attached to the Franchise Agreement as Exhibit 6. This agreement is crucial because it outlines the terms under which a franchisee assigns their telephone numbers and digital media accounts to Mrcool. This includes all phone numbers, fax numbers, listings, domain names, and digital media associated with the franchisee's Mrcool Center. Digital media encompasses a broad range of online assets, including websites, social media platforms, and internet directories.
This assignment ensures that Mrcool maintains control over the brand's online presence and customer communications. It allows Mrcool to manage and standardize the digital representation of all its franchise locations, which is essential for brand consistency and marketing effectiveness. The agreement specifies that franchisees must obtain Mrcool's approval before publishing or using any digital media. Once approved, this content becomes the property of Mrcool, both during the term of the franchise agreement and after its expiration or termination.
In the event of termination of the Franchise Agreement, all telephone numbers and related rights associated with the franchised business will be transferred to Mrcool at Mrcool's discretion. The franchisee is obligated to execute and deliver the 'Assignment of Telephone Numbers and Digital Media Accounts' agreement upon Mrcool's request, and to update or re-execute it as needed. This provision ensures that Mrcool can seamlessly take over the digital assets and communication channels of a franchise, which is particularly important if the franchise is terminated or sold.
Prospective franchisees should carefully review Exhibit 6 to understand the full scope of the digital assets they are assigning to Mrcool and the implications for their online marketing activities. They should also be aware of the conditions under which these assets will revert to Mrcool, especially upon termination of the franchise agreement. Understanding these terms is essential for managing their digital presence and ensuring compliance with Mrcool's brand standards.