What entities are considered 'Affiliates' of Mrcool?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
"Confidential Information" refers to and means all of our and/or our affiliates trade secrets, methods,
standards, techniques, procedures, data and information, as same may exist as of the Effective Date and as same may be developed, modified and supplemented in the future, constituting and comprising: (a) methods, specifications, standards, policies, procedures, information, concepts, programs and systems relating to the development, establishment, marketing, promotion and operation of MRCOOL Centers; (b) information concerning consumer preferences for services, products, materials and supplies used or sold by MRCOOL Centers, and specifications for and knowledge of suppliers of inventory, equipment, products, supplies and procedures used or sold by MRCOOL Centers; (c) information concerning customers, customer lists, email lists, database lists, product sales, operating results, financial performance and other financial data of MRCOOL Centers; (d) Business Management System Data; (e) current and future information contained in the Operations Manual; and (f) Know-How.
"Copyrights" refers to and means all works and materials for which we or any affiliate of ours has secured common law or registered copyright protection and we utilize and/or allow MRCOOL Center franchisees to use, sell or display in connection with the development, marketing and/or operation of a MRCOOL Center, whether as of the Effective Date or any time in the future.
Source: Item 23 — RECEIPTS (FDD pages 55–263)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, the term "affiliates" is referenced within the definitions of "Confidential Information" and "Copyrights".
Confidential Information is defined as Mrcool's and/or its affiliates' trade secrets, methods, standards, techniques, procedures, data, and information. This includes methods, specifications, standards, policies, procedures, information, concepts, programs, and systems relating to the development, establishment, marketing, promotion, and operation of Mrcool Centers. It also encompasses information concerning consumer preferences, supplier knowledge, customer data, operating results, financial performance, Business Management System Data, the Operations Manual, and Know-How.
Copyrights are defined as all works and materials for which Mrcool or any affiliate has secured common law or registered copyright protection. These are utilized and/or allowed for Mrcool Center franchisees to use, sell, or display in connection with the development, marketing, and/or operation of a Mrcool Center, whether as of the Effective Date or any time in the future. The FDD does not specifically list the names of Mrcool's affiliates, but it does indicate that the definition extends to any entity with copyright protection or trade secrets related to the Mrcool system.