According to Mrcool's 2025 Franchise Disclosure Document, a qualified individual who was honorably discharged from any branch of the United States Military is eligible for a 20% discount off the Initial Franchise Fee for their first Franchise Agreement for their first territory. To receive this discount, the franchisee must request it at the time of their initial franchise application and provide documented military service.

The initial franchise fee for a Mrcool franchise is $50,000 for a geographic operating territory that includes a base territory of approximately 2,000,000 households. The veteran's discount would reduce this fee by 20%, resulting in a discount of $10,000. This discount applies only to the initial franchise fee and not to any other fees or costs associated with starting the franchise, such as the opening inventory, which ranges from $337,991 to $1,351,968.

It is important for prospective Mrcool franchisees who are veterans to understand the specific documentation required to prove their military service. While the FDD mentions "documented military service," it does not specify the exact documents that are acceptable. Therefore, veterans should clarify with Mrcool exactly what forms or records they need to provide to qualify for the discount, such as a DD-214 or other official military documents. This will ensure they can take full advantage of the discount offered to them.