What is the definition of 'Licensed Marks' for a Mrcool franchise?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
n, comprising and/or constituting a part of the System. Without limitation to the foregoing, Know-How shall further include information contained in the Operations Manual and the Confidential Information.
- "Lease Agreement Rider" refers to and means the form "Lease Agreement Rider" attached to this Agreement as Exhibit 4.
- "Licensed Marks" refers to and means the trademarks, service marks, indicia of origin, including the "MRCOOL" trademark, the MRCOOL logo, Trade Dress, and other trademarks, service marks, logos, slogans and designs
Source: Item 23 — RECEIPTS (FDD pages 55–263)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, the 'Licensed Marks' are defined as the trademarks, service marks, emblems, and indicia of origin used to identify Mrcool Centers and their approved services and products. These marks include the "MRCOOL" trademark, the MRCOOL logo, trade dress, and other trade names, service marks, trademarks, logos, slogans, and designs authorized by Mrcool.
It is important to note that Mrcool retains the right to modify, replace, or discontinue any of these trade names, trademarks, service marks, logos, and designs based on their reasonable business judgment. This means that while franchisees are granted the right to use these marks, Mrcool ultimately controls them and can make changes as they see fit.
For a prospective franchisee, this definition highlights the importance of adhering to Mrcool's branding standards and understanding that the visual identity of their business is subject to change. It also underscores the need to stay updated on any modifications to the Licensed Marks to ensure compliance and maintain a consistent brand image.