As of what date had Mrcool not yet collected the Brand Development Fund?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
As of December 31, 2024, we have not collected the Brand Development Fund, however we intend to do so in the future.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 27–35)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, as of December 31, 2024, Mrcool had not yet collected contributions to the Brand Development Fund. However, the document states that Mrcool intends to collect these funds in the future.
The Brand Development Fund is supported by franchisee contributions, which, as disclosed in Item 6, can be up to 2% of monthly gross sales. These funds are intended for market studies, research, advertising, and public relations efforts to benefit the Mrcool system.
While Mrcool has not yet collected funds as of the stated date, franchisees should anticipate contributing to the Brand Development Fund in the future. It's important for prospective franchisees to factor this ongoing expense into their financial projections and understand how these funds will be used to support the Mrcool brand.