What constitutes a 'Center Location(s)' for Mrcool?

According to Mrcool's 2025 Franchise Disclosure Document, a 'Center Location(s)' refers to the physical location from which Mrcool Centers are established, operated, and managed. A 'Center Facility' is defined as the fixed commercial facilities, including fixtures and improvements, from which Mrcool Centers operate.

For a prospective franchisee, securing an approved 'Center Location' is a crucial step in the franchising process. The franchisee initially selects a location, but Mrcool must approve it. This approval process ensures that the location meets Mrcool's standards and aligns with their strategic business interests. The approved location, along with any designated territory, is documented in Schedule 1 of the Franchise Agreement, which must be signed by Mrcool to be effective. The franchisee is then obligated to operate their Mrcool business from this designated location.

If a franchisee hasn't selected a location by the agreement's effective date, they must find one that Mrcool approves. This approval must be in writing and evidenced by Mrcool's signature on Schedule 1, which also designates the franchisee's territory. Furthermore, Mrcool retains the right to refuse relocation of a franchised business, even within the designated territory, to ensure that the proposed location meets their current standards and doesn't infringe on other franchisees' territories. This protects market share and maintains brand consistency.

These stipulations are typical in franchise agreements to maintain quality control and brand consistency across all locations. Mrcool retains significant control over location decisions to optimize market penetration and minimize conflicts between franchisees. Franchisees need to be aware of these location-related obligations and restrictions, as they directly impact their ability to operate and grow their Mrcool business.