Does Mrcool compensate the franchisee for the use of their name, address, photograph, and biographical information in publications related to the system?
Mrcool Franchise · 2025 FDDAnswer from 2025 FDD Document
At all times, Franchisee hereby grants to Franchisor the right, without compensation to Franchisee, to use Franchisee's name, address, photograph, and biographical information in any publication related to the System, including in relation to the sale of MRCOOL Center franchises.
Source: Item 23 — RECEIPTS (FDD pages 55–263)
What This Means (2025 FDD)
According to Mrcool's 2025 Franchise Disclosure Document, Mrcool franchisees grant Mrcool the right to use their name, address, photograph, and biographical information in any publication related to the Mrcool system. This includes publications related to the sale of Mrcool Center franchises.
Specifically, Mrcool does not provide any compensation to the franchisee for this usage. This means that Mrcool can use a franchisee's personal information for marketing and promotional purposes without having to pay the franchisee any fees or royalties.
This is a fairly standard practice in franchising. Franchisors often use franchisee testimonials and success stories to attract new franchisees. However, prospective franchisees should be aware that Mrcool has the right to use their personal information without compensation.