Where is the 'Assignment of Telephone Numbers and Digital Media Accounts' agreement located in the Mrcool Franchise Agreement?

According to Mrcool's 2025 Franchise Disclosure Document, the 'Assignment of Telephone Numbers and Digital Media Accounts' agreement is attached to the Franchise Agreement as Exhibit 6. This agreement is crucial because it outlines the terms under which a franchisee assigns their telephone numbers and digital media accounts to Mrcool Franchising, LLC.

This assignment ensures that Mrcool maintains control over the brand's digital presence and customer communication channels. Digital Media is defined as any interactive or static digital document, application, or media connected to computer networks, including websites, social media platforms like Facebook, LinkedIn, Twitter/X, Pinterest, Instagram, Snapchat, and YouTube, and internet-based directories. This broad definition underscores the importance Mrcool places on managing its online image and customer interactions.

For a prospective Mrcool franchisee, this means that upon signing the franchise agreement, they will also need to sign Exhibit 6, which transfers ownership of all telephone numbers and digital media accounts associated with their Mrcool Center to the franchisor. This transfer is particularly important in the event of termination of the franchise agreement, as Mrcool can then seamlessly take over these assets to ensure continuity of customer service and brand representation. Franchisees should carefully review Exhibit 6 to fully understand the scope of the assignment and its implications for their business operations and online presence.